Personal branding – Liisi Toom

How can you build yourself as an athlete so that you stand out both inside and outside the competition arena?

As part of the European Combat Sports Festival, Liisi Toom, a personal branding expert and performance coach, will lead a practical seminar on personal branding in combat sports.

Liisi has worked with personal branding for over 15 years and has developed her own personal branding model. Her work combines personal branding, communication and performance coaching, including supporting athletes in their development and future career opportunities.

During the workshop, participants will explore the personal branding model and take the first practical steps towards creating their own personal branding strategy as an athlete.

This is a hands-on workshop. Participants will work through practical exercises, identify their strengths, values and unique qualities, and start building a strategy they can use to develop their visibility and career as an athlete.